![]() Blacklist & Whitelist Tag Manager tags, triggers and variables This enables you to build sophisticated remarketing lists. Google Tag Manager for WordPress can add each dataLayer variable as a Google Ads remarketing custom parameter list. Scroll tracking is based on the solution originally created by You can use these events to fire Analytics tags and/or remarketing/conversion tags (who only scroll through within seconds). Scroll trackingįire tags based on how the visitor scrolls from the top to the bottom of a page.Īn example would be to separate “readers” (who spend a specified amount of time on a page) from “scrollers” Players injected into the website after page load are not currently supported. Tracking is supported for embedded media using the built-in oEmbed feature of WordPress as well as most other media pluginsĪnd copy/pasted codes. The user reaches 10, 20, 30, …, 90, 100% of the media duration. Track users’ interaction with any embedded media:ĭataLayer events can be chosen to fire upon media player load, media is being played, paused/stopped and optionally when A (free) API key from is required for this feature to work: is used to determine the site visitor’s location. Depending on your websites traffic, additional fees may apply:Īn (free) API key from OpenWeatherMap is required for this feature to work. Weather data is queried from Open Weather Map. weather description: more detailed data.weather category (clouds, rain, snow, etc.).This can be used to generate weather-relatedĪudience/remarketing lists on ad platforms and allows for user segmentation in your web analytics solutions: Push data about users’ current weather conditions into the dataLayer. device data (type, manufacturer, model)ĭata is provided using the WhichBrowser library: Weather data.IP address of the visitor (please use the explicit consent of the visitor to utilize this).site name and id (for WordPress multisite instances).logged in user email address (to comply with GTM terms of service do not pass this on to Google tags).logged in user ID (to track cross device behaviour in Google Analytics).custom terms associated with any post type.post count on the current page + in the current category/tag/taxonomy.To utilize this, use the “Codeless” placement option.Īll other users can place this second code snippet using a custom PHP code (“Custom” placement option) or select the so called “Footer” option toĪdd the code lower in the code (it is not the recommended way but will work) Basic data included Users of the Genisis theme, GeneratePress theme, Elementor, Oxygen Builder and Beaver Builder Theme will also have this placed correctly. If your WordPress theme is compatible with the additions of WordPress 5.2 then this plugin will place this second code to the right place. This plugin provides a code placement option for the second code snippet. Google recommends – for best performance – to place this code snippet directly after the opening tag on each page.Īlbeit not ideal, it will work when placed lower in the code. The second part is an iframe snippet that acts as a failsafe/fallback should users’ JavaScript be disabled. This part is critical to enable all features of GTM, and this plugin helps to place this part The first part is a javascript code snippet that is added to the section of every page of the website. The original GTM container code is divided into two parts: ![]() You can also add your Google Optimize container with the recommended code setup Google’s official help pages includes more details about the data layer. The plugin complements your GTM setup by pushing page meta data and user information into the so called data layer. This plugin places the GTM container code snippets onto your wordpress website so that you do not need to add this manually. To learn more about this tool, visit the official website. Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets
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